"In the face of complex and ever-changing market environment, gradual release of new production capacity, oversupply of products and other comprehensive factors, we made overall efforts to strengthen market judgment and timely adjust production and marketing strategies, greatly improving the profitability of key efficiency-creating products." On March 14th, Li Qiang, director of Jilin Petrochemical Planning Department, said. In February, Jilin Petrochemical increased the output of ABS, butanol and ethylene-propylene rubber, combined with market changes, and realized the increase of production and efficiency.

Jilin Petrochemical established the working mechanism of real-time calculation and dynamic optimization, deepened the connection between production and operation plan and financial budget, fully played the data supporting role of weekly optimization and semi-monthly inventory, and enhanced the foresight and accuracy of production and sales plan optimization. Every week, the technical cadres of the production and management system analyze the upstream and downstream market dynamics in detail, and prepare the analysis report of refining and chemical market dynamics, so as to accurately judge the major trends and grasp the minor changes at any time, and adjust the production, sales, inventory, price and so on at the first time when the benefit inflection point occurs, and achieve tangible results.

"Take acrylonitrile, the company's key cost-effective product, as an example. We combine the characteristics of users in amide industry in Northeast China, strengthen the communication between the sales staff and the factory, and timely and accurately feed back the market and user information to the factory, so as to achieve the linkage between sales and production, and truly realize the market-oriented sales model aiming at meeting the needs of users." Gao Tian, manager of Jilin Petrochemical Sales Company, introduced.

In order to increase the sales of acrylonitrile products in Northeast China, Jilin Petrochemical accurately formulated the product sales plan, optimized the product sales layout, combined with the market demand, timely increased the production of amide acrylonitrile products, and at the same time, according to the principle of excellent production, excellent storage and excellent sales, adhered to the priority of users in high-efficiency areas, worked out the sales plan every month, and implemented differentiated sales. Since the beginning of the year, the sales of acrylonitrile products in Northeast China have increased and achieved an efficiency of 435,000 yuan.

Gao Tian said that in order to prevent the risk of falling prices, the company adhered to the strategy of low inventory, and dynamically optimized the inventory with guaranteed pressure. Repeated and multi-point outbreaks of domestic epidemic have brought great uncertainty to product prices, leading to frequent market price fluctuations. After fully considering various factors, Jilin Petrochemical, combined with the pre-judgment of the product market outlook, reserved inventory when the product price was low, and realized sales when the product price was relatively high. Through the optimization of product inventory, it achieved an efficiency of nearly 8 million yuan.

Jilin Petrochemical also strives for perfection in product price system formulation and product pricing, insists on strengthening market analysis and operation, determines product prices according to actual market supply and demand changes, pays close attention to price changes in the same industry, and adopts different marketing strategies in a targeted manner. In 2021, the company took the initiative to adjust the price of acrylonitrile products, and the cumulative efficiency exceeded 16 million yuan.

Gao Tian introduced that in the next few years, new acrylonitrile plants in China will be put into production one after another, and the market structure will gradually change from insufficient supply to oversupply. In this case, the sales team will give full play to the advantages of independent sales, lay out the international market in advance, respond to market changes as much as possible, and improve the anti-risk ability of product sales. In 2021, the company exported acrylonitrile products, achieving a cumulative efficiency of over 13 million yuan.