Open up a new blue ocean with high quality!
 2023/12/18 | View:260

"It's so convenient! I placed an order last night and received the goods this afternoon. After Guangdong Petrochemical was put into production, we had a stable supply of raw materials. " On December 3rd, the staff of South China Chemical Sales Company, a chemical user in Shantou, said. At the end of this year, the chemical market was weak due to the start of downstream enterprises; The refined oil market is bullish driven by the expectation of "holiday economy" at the end of the year. Guangdong Petrochemical Company actively responded to the challenge by giving full play to its location advantages and making use of the flexibility of technological process.


Guangdong Petrochemical's design of "suitable oil means oil, suitable aromatic means aromatic, suitable alkene means alkene" makes it at the forefront of the industry in terms of flexibility after scale. In addition to the oil refining unit, aromatic hydrocarbon combined unit, ethylene unit, polyolefin unit and ABS unit of Jilin Petrochemical Company have formed a complete industrial chain. The high conversion rate between oil products and chemicals has significantly enhanced Guangdong Petrochemical's ability to resist market risks.


Since the third quarter of this year, the p-xylene market has been rising, the supply is tight, and the price has always maintained a high level. As the largest single unit in the world, Guangdong Petrochemical Aromatics Combined Unit has the core advantages of scale. Through internal direct supply of generated oil and outsourcing of C8 aromatics raw materials, the company helped the 2.6 million tons/year aromatics combined plant to achieve full-load stable operation, and produced more than 210,000 tons of p-xylene in November alone.


In the production of clean energy, the company focuses on technological innovation, improves production management level, optimizes product export process, and strives to tap the flexibility advantage of refining and chemical integration projects. On September 28th, No.98 gasoline was successfully exported to Singapore. On October 19, the total export volume of jet fuel exceeded one million tons; At present, the monthly export volume is stable at around 200,000 tons.


Guangdong Petrochemical is in a key position in China's coastal economic belt. On February 13th, the diesel oil of the first vehicle of Guangdong Petrochemical Company was unloaded into the gas station in Chaozhou service area, marking the official opening of the "Guangdong Oil and Guangdong Sales" model. In the following months, the company's oil sales covered the entire South China market. At the same time, the main oil products such as high-grade gasoline and jet fuel are exported to Singapore and the Netherlands, and their market share and product influence are constantly improving.


However, faced with the situation that more large refining and chemical enterprises in South China are put into production one after another, and the operating rate of downstream manufacturers of chemicals is less than expected, the sales of chemicals in Guangdong Petrochemical Company are facing increasingly fierce competitive pressure. The company decisively turned its attention to the new blue ocean. The company has designated the sales radius as 1000 kilometers, and within this range, users can receive high-quality chemicals produced by Guangdong Petrochemical within 24 to 48 hours. To the north, some users in Hunan, Jiangxi and other provinces, which lack large refining and chemical enterprises, have also been included in the sales map of Guangdong Petrochemical. To the south, the company turned its attention to overseas, and chemicals were put on the agenda to cross the ocean in the south.


In order to promote high-quality development, Guangdong Petrochemical chemical production "stresses the big but not the small". On the basis of giving full play to the scale advantage of the plant to produce basic chemicals such as ethylene, the company focuses on developing niche and characteristic products to benefit from high-end products. On September 9th, 800,000 tons/year full density polyethylene plant successfully produced metallocene polyethylene products, achieving a major breakthrough in production technology. The newly-built polypropylene plant with a capacity of 200,000 tons/year is also in full swing for preparation before construction. After it is put into production, it will exert its high impact resistance products and penetrate into the South China market where automobile manufacturing enterprises gather.