Joint establishment of ABS resin collaborative innovation center

Recently, East China Chemical Sales Company, Jilin Petrochemical Company and Midea Group jointly established the collaborative innovation center of ABS resin. The center will give full play to the technical and resource advantages of ABS resin industry chain, strengthen the integration of production, research and marketing, intensify joint innovation, continuously deepen the strategic collaboration among the three parties in key areas such as new chemical materials and high-performance resins, jointly explore new paths of technological innovation, supply chain optimization and sustainable development, and promote the development and application of cutting-edge new technologies, new processes and new materials of ABS resin, as well as the green, lightweight and sustainable development of household appliances.

In May 2024, according to the individualized and differentiated needs of different regions of the group, East China Chemical Sales set up a dedicated customer service team, established a rapid response mechanism, started the efficiency improvement project of the distribution system, and built a new urban distribution ecosystem through the "24-hour service circle" grid system to better support the global business development of Midea Group. Up to now, Huadong Chemical Sales has set up distribution addresses for more than 120 processing plants of Midea Group, covering key areas in the Yangtze River Delta region and the Pearl River Delta region, forming a secondary distribution network of "enterprise warehouse+pre-warehouse". At the same time, relying on Yunmengze's smart platform, the company set up an information docking team, actively cooperated with Midea Group's Zhilian Wanjia strategy, and jointly built a Zhilian platform to improve the degree of intelligent application.